Looking to Buy?

Working With Locals Has Benefits

The reason for buying in the Northwoods is obvious, and the Reid’s are here to help you every step of the way.

/ Why Buy With Us?

The Reid Team has...

Area Knowledge

The Northwoods spans thousands of acres and has a wide array of different towns, cultures, and landscapes. We are here to give you a true insider's perspective on how each area differs!

Waterway Knowledge

Not all lakes and rivers are created equal! With nearly 2,500 lakes and hundreds of rivers/streams between Oneida and Vilas counties, one the the most important parts of buying in the Northwoods is knowing the differences between waterways. Ed has been dubbed the “lake-o-pedia” and is sharing his knowledge daily with Keri to expand their ever growing knowledge of the Lakeland area’s lakes and rivers.

Market Knowledge and Attention

The market is continuously changing and our years of experience has taught us how important it is to be constantly paying attention to daily market activity and acting quickly.

Virtual Touring

In today’s world video touring has become more important than ever for our buyers. We offer both zoom virtual touring as well as recording videos that we share via Vimeo.

Creative Offer Terms

We constantly develop new methods to get our buyers bid to stand out from the competition.

Full Service Real Estate Agents

Need help moving? Need to borrow a leaf blower? Need someone to check on your cabin when it is -20 degrees out in February? We believe that our job extends farther than getting a commission check at closing. We are welcoming you into our community and want to help!

Community Connections

Our strong community relationships with contractors, lenders, title companies, and business owners allows us to connect our clients to other locals who will help serve them throughout the transaction and in the future.

24/7 Customer Service

One of the biggest benefits of having a close-knit team is that one of us is almost always available. We work 24 hours a day seven days a week. Real estate never sleeps!

No-Pressure Approach

Buying a property is a huge commitment and should never be rushed! Whether you are looking to buy now, next month or next year, we will be ready and waiting when you are!


Searching for a new property should be fun and exciting! We make sure to keep a little humor in our lives and strive to take the stress off of our clients shoulders.

When you're ready, we're here!

Contact us »

Reid Team Realty
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